The colours that are in this image are contrast colours because his right side of his face has a bright light contrasting to the left side of his face which signifies a message of a contrast happening. There are 3 main colours red, black and white and that completes the whole poster layout.
In this poster there isn’t any particular symbol except for the text in the background which tells part of what you’re going to expect in the film and also the contrasting light on Will Smith’s face. And they way they got Will Smith to dress symbolises that he is a calm wise man with a smile on his face.
The whole main figure of this poster would be Will Smith himself as the character in this film. He has the whole poster representing him and this shows that this film is going to evolve around him mostly. He is represented photographically in this poster and stand out visually in the foreground.
The message I can see in this poster is a young man who has achieved something good and is very proud at that moment of time however if you read the words behind the character we can see that they portray tragic actions and life changing experiences, these are the visual messages. Verbally would be the words we read out in our mind which is displayed as the background.
The audience for this film would be a much more mature audience so this would be recommended to under the age of 15 for any reason at all. The way I can tell it would appeal to a mature audience is because it’s a very straight forward poster no bright colours, funky text, funny characters, laughing people or anything which is a bit humorous or entertaining. It portrays that serious/mature kind of film which would have to be for mature minds to understand.
Persuasive techniques in this poster to get audience would be the simple layout of this poster and how it makes you want to watch it just so you can find out what its about because the title seven pounds doesn’t really give any message and as humans we are curious to find out things. This poster really did made that impact on wanting to know what this film is about. In the case of genre from the first look I would see drama or adventure just because of the way Will Smith is represented in the foreground of the poster and it allocates that genre.
Will Smith the star is really used as the USP because he makes the whole film more attractive in the sense that people know how he is one of the greatest actors so having him on the poster would also be one the main attraction and USP.
Attention in this poster is gained by the way Will Smith himself looks because he looks so different to what he looks like in any other film and he has grown so much older but on this poster he looks young and the way people know him as would surely attract them to the film. Secondly the title “Seven Pounds” very strange and different it makes the audience think WHAT, WHY & WHEN and that’s 3 main questions poster must make you think when you look at them because that puts a high percentage of chance that you will go out and watch the film itself.
The colours in this poster show the complete contrast between the two men in the poster and the title in red stands out and signifies that these two men are most probably brothers in this series. The person on the right is in a navy blue suit were as the girl on the left is in a black jacket these colours all show contrasts between them two.
The main symbols in this poster would be the images in the background which is in the white background we have to kind of presidential buidlings which symbolises that one in the suit is of a much higher class and most probably works in this presidential area. Then in the other brother's background we see an industrial area which also connects back to the symbolic reference of a place he would be working or his lifestyle of living.
The main figures surely are the two brothers in the foreground and the buildings in the background because the poster evolves around them and they are the main subject of this film therefore they are the main figures in this poster. The background is another scene which plays in this poster because it gives away what makes them different from eachother as brothers. These are represented photographically and also the words on the poster gives a bright idea of what you will expect in the series.
In this poster I can visually see the message that they are trying to bring forth about Brotherhood and this message is certainly about the difference between the two brothers and how they seperately live their life in their different enviroment. This message is so obvious and it makes the poster attractive because it makes their target audience want to find out how they live differ from eachother and what exactly happens.
Seeing this poster I would feel like its a drama , action and crime genre so in my point of view their target audience would mostly like be 15+ on the grounds that it wouldnt be a simple easy series that any child could view. This would be more targeted at around 18-35 year old people because they would have the more advanced mind to view these kind of series.
The persuasive technique they used in this poster is they way the set out the two actors with there back facing eachothers and this really creates that tension between them especially because they have their own seperate background in the poster which make their tragte audience hungry to know what is going to happen next. Another persuasive technique they used are the tag line "This city has two sons" & "Only one can rule the Hill" now this is brilliant! Its bring up a major attraction on wanting to know how this is going to happen between the two brothers.
The looks of this poster signifies that the genre conventions will be action , drama and crime because there isnt any sort of bright colouring,animation,jolly text , funny characters, fancy foreground & backgrounds and all these link into different genre. This poster has kept its genre conventions straight and pretty easy to tell.
The colours in these film poster are dull and dark we only find light on the two characters faces these colours signify that this film is a very dramatic and tragic film. These colours represent drama and there facial expression bring more meaning to the colours that are shown. The third poster has more light to it because its a shot from the film it self I can see that the writing in korean matches with the background of the poster were the mother is standing against the window and as for the second poster the title "Mother" stands out from the poster so it visible to be seen far from a distance. There is a conventional rule when it comes to colours and these posters stick to that rule because they have a fixed format on their choosing of colours.
One main symbol I can pick out is the way the son is grabbing hold of the mother this symbolises that there is a strong relationship between them a real connection of mother & son but the way they are positioned in this poster symbolises that there is some dramatic, scary , tragic event occuring. The poster's main figures are once again the main characters Mother & son however the little background we see from them is very dull and dark it doesnt look like a happy place for them at all. In the third poster the background is more heavenly bright and the mother seems very shocked. Its an over shoulder shot of the son which creates that heavy impact on the viewer.
The main figure in this poster are the mother & son because the story also leads around them so they own this poster front to show the audience that its about them. In the case if it was the mother and maybe a father then it wouldnt make sense if the actually film evolved around the mother and son.
The main symbols in this poster would be the images in the background which is in the white background we have to kind of presidential buidlings which symbolises that one in the suit is of a much higher class and most probably works in this presidential area. Then in the other brother's background we see an industrial area which also connects back to the symbolic reference of a place he would be working or his lifestyle of living.
The way the two brothers are dressed also symbolises what kind of life style they each live even tough there brothers. In a sense that brothers arent completely the same and thats the contrast between them similar to our short film the two characters in the film are brothers and they differ to each other in a what they the older brother is the coolest one and the young brother is the one who is alone and have no confidence in anything.
The main figures surely are the two brothers in the foreground and the buildings in the background because the poster evolves around them and they are the main subject of this film therefore they are the main figures in this poster. The background is another scene which plays in this poster because it gives away what makes them different from eachother as brothers. These are represented photographically and also the words on the poster gives a bright idea of what you will expect in the series.
In this poster I can visually see the message that they are trying to bring forth about Brotherhood and this message is certainly about the difference between the two brothers and how they seperately live their life in their different enviroment. This message is so obvious and it makes the poster attractive because it makes their target audience want to find out how they live differ from eachother and what exactly happens.
Seeing this poster I would feel like its a drama , action and crime genre so in my point of view their target audience would mostly like be 15+ on the grounds that it wouldnt be a simple easy series that any child could view. This would be more targeted at around 18-35 year old people because they would have the more advanced mind to view these kind of series.
The persuasive technique they used in this poster is they way the set out the two actors with there back facing eachothers and this really creates that tension between them especially because they have their own seperate background in the poster which make their tragte audience hungry to know what is going to happen next. Another persuasive technique they used are the tag line "This city has two sons" & "Only one can rule the Hill" now this is brilliant! Its bring up a major attraction on wanting to know how this is going to happen between the two brothers.
The looks of this poster signifies that the genre conventions will be action , drama and crime because there isnt any sort of bright colouring,animation,jolly text , funny characters, fancy foreground & backgrounds and all these link into different genre. This poster has kept its genre conventions straight and pretty easy to tell.They have Jason Isaacs as one of the main actors and he's famous for a few major films he's been in for /example Harry Potter and the Deathly Hallows: Part 2 (2011) , Peter Pan (2003) , The Patriot (2000) .
Ans using a famour actor like that would be the USP of this film and another USP is the whole idea of the two brothers that are in a some kind of battle against each other to make the top because its an unusual idea and this is what can sell them out very rapidly for having a Unique idea.
Expert witnesses "Truly interesting" By J.K. Rowling
The pleasures promised in this poster will certainly be real drama and action because they taglines on the poster signifies that it will be a great serie to watch. The tagline on this poster is a real puncher because after reading it my mind really went curious to know exactly what happens.
"The city has two sons. Only one can rule The Hill." "Lines will be crossed." "All family. All business"These taglines are Brilliant they are so short but create so much meaning and makes the viewer want to watch what happens.
The colours in these film poster are dull and dark we only find light on the two characters faces these colours signify that this film is a very dramatic and tragic film. These colours represent drama and there facial expression bring more meaning to the colours that are shown. The third poster has more light to it because its a shot from the film it self I can see that the writing in korean matches with the background of the poster were the mother is standing against the window and as for the second poster the title "Mother" stands out from the poster so it visible to be seen far from a distance. There is a conventional rule when it comes to colours and these posters stick to that rule because they have a fixed format on their choosing of colours.
One main symbol I can pick out is the way the son is grabbing hold of the mother this symbolises that there is a strong relationship between them a real connection of mother & son but the way they are positioned in this poster symbolises that there is some dramatic, scary , tragic event occuring. The poster's main figures are once again the main characters Mother & son however the little background we see from them is very dull and dark it doesnt look like a happy place for them at all. In the third poster the background is more heavenly bright and the mother seems very shocked. Its an over shoulder shot of the son which creates that heavy impact on the viewer.
The main figure in this poster are the mother & son because the story also leads around them so they own this poster front to show the audience that its about them. In the case if it was the mother and maybe a father then it wouldnt make sense if the actually film evolved around the mother and son.
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